Creative Leader, Art Director, and Motion Graphics Specialist.
thomaskeeley@gmail.com
+1 347-415-7559
Recent work.
Art Director / Lead Designer
2021 - 2024
THE
PROBLEM
WITH
JON
STEWART
Expanding on counter culture DIY press aesthetics, the visual identity of The Problem reinforces its voice in addressing contemporary social issues aggressively and holding gatekeepers accountable. The quick and dirty visual style and fast paced motion intensify the urgency of the show’s message. Speak truth to power and question the status quo.
The visual design system
for a call to action.
Channeling the provocative and energetic, independently produced graphics of punk subculture, we created a visual system that supports the shows’ mission, confronts the audience, encourages critical evaluation, and motivates us to initiate change.
Asymmetrical compositions, tape, newsprint clippings, uneven baselines, and stray printing artifacts are intentionally placed to impress upon the audience the immediacy and gravity of the information displayed.
These irregular details are evidence of a necessity to move expediently when questioning authority and challenging firmly held belief systems.
This intentional randomization and erratic motion is carefully designed to maintain identity and draw focus when necessary while allowing for data to be absorbed clearly and effectively.
The language of dissent.
Adhering to a structure and maintaining hierarchy while preserving the shows’ identity was crucial to organizing large amounts of supporting data.
Procedural templates were developed using Essential Graphics to expedite and randomize fine details while keeping the artists hand visible.
Fully automated lower thirds that populate from a text file, charts, world and us maps that can be designed and rendered within minutes, and fine control over the placement of elements and editing of text without leaving the main composition.
Order out of chaos.
Art Director / Lead Designer/ Animator
2024
TOTAL
ECLIPSE
OF
THE
HEARTLAND
Emmy-nominated open for 2024’s CBS News eclipse coverage.
A graphic meditation on light and shadow, this open captures the celestial drama of the 2024 total eclipse. By inverting CBS News’s core visual system, the design mirrors the eclipse’s natural geometry and spectacle. Archival footage, scientific overlays, and a custom graphics system highlight the technical dimension of the event and drive its pacing.
Emmy-nominated for Outstanding Show Open or Title Sequence – News.
Art Director / Lead Designer
2024
BEAT
THE
STREET
A visual narrative that captures the spirit and pace of New York City.
"Beat The Street" is a live game show that brings New York City Street spontaneity to the world of competitive trivia. Random New Yorkers face off against an online audience in real-time, testing their knowledge and completing challenges to win cash prizes. Shot live in New York, this show combines the unpredictability of street-level encounters with the unpredictability of online interactions.
The graphics package is designed to immerse the audience into the landscape of NYC using familiar infrastructural elements to subtly convey the core themes of competition, urgency, and opportunity.
Each sequence was crafted to provoke the viewer but also to evoke the spirit of The City.
Where anything can happen at any moment.
Integrating graphics into the fabric of NYC, we blur the line between the game and reality, creating a sense that the city itself is calling out to you, challenging you to play.
Art Director / Lead Designer
2024
STUNT
SPORTS
SOCIAL
NETWORK
REFRESH
A Mosaic of Fans, Perspectives, and Contemporary Sports Culture.
Stunt is a social media platform designed exclusively for sports fans and personalities to connect. A concept for a brand refresh was to showcase the broad spectrum of users, their perspectives, and the vibrant discourse on sports culture within Stunt. Through juxtaposition and transposition of sports imagery in various graphic styles, we captured the unique spirit of this online community. The dynamic interaction of fast-paced wipes, sharp cuts, shifting graphic styles, and visual comparisons mirror the passionate exchange of ideas and information on the platform.
Stunt is not just about following sports, but about immersing oneself in the community and celebrating the richness and fervor of sports culture at large. This concept was a reflection of that interplay between individuals and ideas.
Art Director / Lead Designer
2024
BUFFALO
WILD
WINGS:
BEAT
THE
BUFFALO
Game On with March Madness
and Buffalo Wild Wings.
