thomaskeeley@gmail.com
+1 347-415-7559
Creative Leader, Art Director, and Motion Graphics Specialist.
Recent work
THE PROBLEM WITH JON STEWART
ART DIRECTOR / LEAD DESIGNER
2021 - 2024
The visual design system for a call to action.
Expanding on counter culture DIY press aesthetics, the visual identity of The Problem reinforces its voice in addressing contemporary social issues aggressively and holding gatekeepers accountable.
The quick and dirty visual style and fast paced motion intensify the urgency of the show’s message. Speak truth to power and question the status quo.
Order out of chaos.
Adhering to a structure and maintaining hierarchy was crucial to organizing large amounts of supporting data. Procedural templates were developed using Essential Graphics to expedite and randomize fine details while keeping the artists hand visible.
The result is a design ecosystem with fully automated lower thirds that populate from a text file as well as charts, world and us maps, and other complex graphics that can be designed and rendered within minutes.
BEAT THE STREET
ART DIRECTOR / LEAD DESIGNER
2024
A visual narrative that captures the spirit of New York.
"Beat The Street" is a live game show that brings New York City Street spontaneity to the world of competitive trivia. Random New Yorkers face off against an online audience in real-time, testing their knowledge and completing challenges to win cash prizes. Shot live in New York, this show combines spirited street-level encounters with the unpredictability of online interactions.
Deadass
immersive.
Using familiar infrastructural and cultural elements to convey the core themes of competition, urgency, and opportunity, each sequence was crafted to evoke the spirit of The City. Where anything can happen at any moment.
Integrating graphics into the fabric of NYC, we
blur the line between the game and reality, creating a sense that the city itself is calling out to you, challenging you to play.
Art Director / Lead Designer
2024
Stunt
Sports
Social
Network
Refresh
Concept.
A Mosaic of Fans, Perspectives, and Contemporary Sports Culture.
Stunt is a social media platform designed exclusively for sports fans and personalities to connect. A concept for a brand refresh was to showcase the broad spectrum of users, their perspectives, and the vibrant discourse on sports culture within Stunt. Through juxtaposition and transposition of sports imagery in various graphic styles, we captured the unique spirit of this online community. The dynamic interaction of fast-paced wipes, sharp cuts, shifting graphic styles, and visual comparisons mirror the passionate exchange of ideas and information on the platform.
Stunt is not just about following sports, but about immersing oneself in the community and celebrating the richness and fervor of sports culture at large. This concept was a reflection of that interplay between individuals and ideas.
Art Director / Lead Designer/ Animator
2024
Total
Eclipse
of the
Heartland
Emmy-nominated open for 2024’s CBS News eclipse coverage.
A graphic meditation on light and shadow, this open captures the celestial drama of the 2024 total eclipse. By inverting CBS News’s core visual system, the design mirrors the eclipse’s natural geometry and spectacle. Archival footage, scientific overlays, and a custom graphics system highlight the technical dimension of the event and drive its pacing.
Emmy-nominated for Outstanding Show Open or Title Sequence – News.
Art Director / Lead Designer
2024
Buffalo
Wild
Wings:
Beat
the
Buffalo.
Game On with March Madness
and Buffalo Wild Wings.
In collaboration with Buffalo Wild Wings for their "Beat the Buffalo" competition during March Madness, we created a motion graphics package for their social media event. The concept accompanied a live-stream of a real buffalo picking an NCAA bracket, while fans submitted their own predictions for a chance at Final Four tickets and other prizes.
Drawing inspiration from modern network sports broadcasts, we created a fast-paced, tongue-in-cheek, immersive visual experience that resonated with sports enthusiasts and social media audiences across all major platforms and perfectly encapsulated the Buffalo Wild Wings brand.
