THE PROBLEM WITH JON STEWART

ART DIRECTOR / LEAD DESIGNER

2021 - 2024

The visual design system for a call to action.

Expanding on counter culture DIY press aesthetics, the visual identity of The Problem reinforces its voice in addressing contemporary social issues aggressively and holding gatekeepers accountable.
The quick and dirty visual style and fast paced motion intensify the urgency of the show’s message. Speak truth to power and question the status quo.

Order out of chaos.

Adhering to a structure and maintaining hierarchy was crucial to organizing large amounts of supporting data. Procedural templates were developed using Essential Graphics to expedite and randomize fine details while keeping the artists hand visible.

The result is a design ecosystem with fully automated lower thirds that populate from a text file as well as charts, world and us maps, and other complex graphics that can be designed and rendered within minutes.