BEAT THE STREET

ART DIRECTOR / LEAD DESIGNER

2024

"Beat The Street" is a live game show that brings New York City Street spontaneity to the world of competitive trivia. Random New Yorkers face off against an online audience in real-time, testing their knowledge and completing challenges to win cash prizes. Shot live in New York, this show combines spirited street-level encounters with the unpredictability of online interactions.


A visual narrative that captures the spirit of New York.

New York
immersive.

Using familiar infrastructural and cultural elements to convey core themes of competition, urgency, and opportunity, each sequence was crafted to evoke the spirit of The City; where anything can happen.
Integrating graphics into the fabric of NYC, we blur the line between the game and reality, creating a sense that the city itself is calling out to you, challenging you to play.