In collaboration with Buffalo Wild Wings for their "Beat the Buffalo" competition during March Madness, we created a motion graphics package for their social media event. The concept accompanied a live-stream of a real buffalo picking an NCAA bracket, while fans submitted their own predictions for a chance at Final Four tickets and other prizes.
Drawing inspiration from modern network sports broadcasts, we created a fast-paced, tongue-in-cheek, immersive visual experience that resonated with sports enthusiasts and social media audiences across all major platforms and perfectly encapsulated the Buffalo Wild Wings brand.